About me
My approach to consulting has been shaped by a combination of my academic background, professional experiences, and personal perspective, which together provide a unique and holistic approach to EU public affairs, market research, and digital advocacy. I earned degrees in European Studies and EU International Relations, gaining hands-on experience in policy monitoring, stakeholder engagement, and advocacy strategy development at FIPRA Public Affairs and DGA Group. Growing up in Istanbul, Turkey, and maintaining strong professional connections with the Turkish market gives me a keen understanding of the political, economic, and cultural dynamics in both the EU and Turkish markets. In recent years, my passion for digital advocacy has played a central role, integrating social media strategies and digital tools into my work. Throughout my career, I’ve learned the importance of a client-first mentality. In an ever-evolving landscape, I am committed to continuous learning, ensuring that I stay ahead of policy changes, technological advancements, and global developments.
Empowering voices for impactful change
I am most passionate about helping organizations amplify their voices and create meaningful impact by effectively engaging with policymakers, building strong, lasting relationships with stakeholders, and navigating complex EU and Turkish markets to achieve their strategic goals. I craft tailored strategies that drive visibility and foster sustainable, impactful change. I leverage social media, digital campaigns, and data-driven insights to help clients communicate their messages more effectively and stay ahead in a rapidly changing political and media landscape. My ability to blend my knowledge of both regions helps clients navigate the political, economic, and cultural nuances that can make or break successful advocacy efforts. My passion is rooted in the belief that effective advocacy and strong stakeholder relationships can drive significant change.
Integrity, collaboration, and adaptability
Several core values guide my work, ensuring that I deliver meaningful results. These values—integrity, client-centeredness, collaboration, adaptability, and cultural sensitivity—are central to the way I approach every project and shape my client relationships. I believe in being completely honest and transparent with my clients, building trust and ensuring that clients feel informed and empowered throughout the process. My approach is deeply rooted in understanding the unique needs, challenges, and goals of each client. I view my relationship with clients as a partnership, where open communication and shared ideas drive success. The fields of EU public affairs and digital advocacy are dynamic and ever-changing, and I embrace the need to stay flexible and innovative. Having a deep understanding of both the EU and Turkish markets, I can navigate the political, economic, and cultural nuances of both regions. By focusing on integrity, collaboration, and adaptability, I’m able to deliver results that are both impactful and sustainable.
Empowering clients with strategic advantage
After working with me, I envision clients feeling empowered, confident, and satisfied with the results of our collaboration. My goal is for clients to feel that they have gained not only a deeper understanding of the EU and Turkish markets but also a strategic advantage in navigating the complexities of public affairs, stakeholder engagement, and digital advocacy. I want my clients to walk away with clear, actionable insights that enable them to make informed decisions and drive impactful change. This might include a more robust public profile, stronger relationships with key stakeholders, or an increased ability to influence policy decisions that align with their goals. I aim to deliver results that feel sustainable and long-term. Ultimately, the results I want clients to achieve are measurable and impactful: whether it’s gaining greater visibility, achieving policy success, expanding their stakeholder networks, or improving their digital engagement.